Some thoughts Microsoft’s decision to “pause” Quarry Yards development…
THIS PODCAST WAS UPDATED AND RERECORDED ON 02.10.23
Previous presentations & podcasts
Microsoft is an extraordinary company
Trajectory-changer for ATL
We don’t know what we don’t know
My comments at 12:42 in the “Game-Changer” video below
My “Tip of the Iceberg” podcast on ATLsherpa
Especially important when it comes to making long-term investment decisions
10,000 employees laid off at Microsoft (see quote and CNBC article below)
Demand Pull Forward: Newton’s Third Law of Motion
Spoke at length about this in Segment #2 of my Jan 14 podcast
Hiring binge (esp by tech companies)
Residential real estate
Vivid (poignant) example of how “Wall Street” can impact “Main Street”
My Dec. 30 Podcast: Segment #4: How do these Wall Street companies impact Main Street?
Consider the impact on real estate (esp in the Bankhead area) after the Microsoft announcements (then and now)
Caught “off guard”
What we STILL don’t know…
Pause or pivot?
Revised level of commitment to ATL?
Did Microsoft have a change of heart about ATL?
If so, what precipitated that change in sentiment?
How do local Microsoft employees feel about ATL?
New to ATL
Move from Avalon to Atlantic Station
What impact will this have on the real estate market?
Greed-driven market (feeding frenzy)
Deep end of the pool
Residential — watch pricing, especially on newly built town houses
Commercial — watch pace of current / future development activity
Expect investors to freeze until more clarity is available
This might provide a temporary floor on prices
Smart money will probably start selling first (they were buying long before the MSFT announcement)
Investment and development decisions are likely to be put on hold, awaiting more clarity
The longer the radio silence, the more selling pressure
Bottom line: Proceed with extreme caution!
Which other projects (in other parts of ATL) might pause or cancel development plans? High likelihood that there will be others.
How might this decision my Microsoft impact current / future plans by other companies (esp in the tech ecosystem) about moving to or expanding their presence in ATL?
“As we saw customers accelerate their digital spend during the pandemic, we’re now seeing them optimize their digital spend to do more with less,” he wrote. “We’re also seeing organizations in every industry and geography exercise caution as some parts of the world are in a recession and other parts are anticipating one.”
“I think for us as a global company, we’re not going to be immune from what’s happening in the macro,” he said in an interview with CNBC-TV18. “We will have to also get our own sort of operational focus on making sure our expenses are in line with our revenue growth.”
— Microsoft CEO Satya Nadella
Presentation & Google Earth Tour
Timely & Relevant Articles
Microsoft Stops Work On 90-Acre Atlanta Campus — BisNow (02.02.23)
Mayor 'caught by surprise' as development paused on planned Microsoft Atlanta campus — 11Alive (02.03.23)
Microsoft is laying off 10,000 employees — CNBC (01.18.23)